A company thrust describes the overall direction in which the company is going. It may also describe the expected outcome of the business plan. The direction or expected outcome may be start-up, fast growth, or differentiation. Each company thrust is supported by a group of business strategies. These strategies describe actions for each area of the business.
Once you have chosen a thrust for your company and a group of strategies to support that thrust, you can develop your strategy plan. This strategy plan will be based on your company's objectives, opportunities, strengths, weaknesses, and competitive position. It will describe the tactics that you will use to implement your business plan. We believe that most of the companies visiting this site will be start-up and small businesses in the growth phase. In this section of our web site we have provided an overview the Start-up,Fast Growth, Differentiation and Develop Niche company thrust. The overview lists the definitions, objectives, requirements, expected results, risks, natural period of execution and typical strategies for each of the company thrusts. Each overview assumes the company has an “average” competitive position as opposed to a “weak” or “strong” position. You will find the free tools for analyzing your company’s strengths, weaknesses, opportunities and threats, as well as those of the competition at the SCORE web site. Download "Strategies for Success" from this web site to learn more about typical strategies and how to implement them.
